Innovation is a key driver for our strategy to win in in 2021. Coors Pure is a critical part of that effort. Coors Pure is a new USDA-Organic certified light beer made with simple, quality ingredients: organic barley, organic hops, and water for the pure Rocky Mountain refreshment and exceptionally crisp and clean taste beer drinkers expect from Coors.
Launching March 1, Coors Pure appeals to multi-cultural beer drinkers with a “casually fit” lifestyle, bringing health and wellness into every aspect of their daily lives. Out of its competition, Coors Pure has the cleanest and simplest ingredient line – with only 3 ingredients, and at a better value.