Molson Coors Beverage Co. is taking another big step beyond the beer aisle with a new alcohol brand made with real fruit juice inspired by Simply, The Coca-Cola Company’s best-selling line of juices.
The first product, Simply Spiked Lemonade, will launch this summer in a variety pack.
Under an expanded agreement with The Coca-Cola Company, Molson Coors plans to bring Simply Spiked Lemonade to market in a variety 12-pack of 12-ounce slim cans featuring four flavors: Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade. Select flavors also will be available in stand-alone 24-ounce cans.
Each are made with real fruit juice and check in at 5% alcohol-by-volume.